I am using this font as it creates a house style between the different types of production and can make the audience become familiar with it, this is very common in other productions for example Insidious. The font is bold and clearly visible but also has the horror look to it, I feel that it is more important for the audience to clearly see it then for the title to portray horror if it ruins the look. Despite this I still feel that the font does portray elements of horror through its simplicity and the effects added to it gives it more of a horror feel.
Now I have decided this I can start the production of the film poster as I have now decided the photo, they layout and the title.
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