Audience within poster

Although the audience is exactly the same as that for my trailer. There are things I need to do to ensure that my target audience is attracted to it. I will list the main things that are essential in making a successful horror poster. These main points are from my analysis and deconstructions of other horror posters.

• Bold capital letters either in white/grey or red
• 1 main image of either the protagonist or antagonist
• Keep it simple
• Make it look scary to clearly show the genre

I feel these are the main conventions that I need to follow, although I can still go against the forms and conventions too to make it unique and interesting.