Deconstruction of film poster 2

Saw 2 Poster

The main thing that stands out to me is the rough almost 'cut up' look to the masthead mainly and other parts of the poster hugely corresponds to the message of blood and gore in the film, and this links to the two fingers as part of the masthead which also signifies the gore, the genre of the film and could even be a sneak preview into what is to come in the film. It is located just below the centre of the poster and this is so it stands out clearly to the audience and the audience can clearly recognise the title of the film as it is the most important thing in making a clear brand image. The title is also in a silvery colour which could possibly relate to an actual saw, this could also be related to the two fingers and be included in the film so I think this is very clever if this is what they were trying to portray within this, this links to Barthes' symbolic code in which they showed a deeper meaning.

All the colours used in this poster are very symbolic into the meaning that the poster is supposed to put across and all suit the genre of the film very well. First of, the pitch black background is used to signify death, evil and horror, it also works well as it makes everything around it stand out clearly as most colours contrast with black and it further adds to the tension and bad atmosphere which is trying to be put across for the film. The red also symbolises death and horror but also signifies blood, which is a very strong part of the saw franchise and the way it is edited in way it looks smeared and rough looking which makes it look more realistic and mysterious. Also the red is in the eye of Jig Saw the antagonist which signifies his evilness and clearly shows little previews to the film what will attract the target audience. The other colour is white/silver which I have previously spoke about but it is used to stand out well for the text and also signifies mystery but can be to signify innocence which could be used to show the battle of good vs evil which links to Strauss' binary oppositions. 

The antagonist in this is located in the top left hand side and is covers roughly a quarter of the page, this highlights his importance in the film. There is a low angle used for the photo of him and he is at the top of the page to show his dominance over the protagonists in the film, and is also looking down which further relates to this. He is half covered by the darkness which shows his mysterious actions he posses like why he has chosen to do what he does to people and nobody knows why. Even though the protagonists are more included in the film the antagonist is usually put on the front cover as it clearly shows the genre. 

In summary, this poster has hugely helped me for when I do my ancillary task for a poster of our film trailer. It has taught me how fundamental colour and the positioning of things is in order to attract the target audience.